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Inspiration

We are passionate about the outdoors. Passionate about being active and taking the road less traveled. And passionate about good design.

We founded Yaak with the belief that worthwhile products are those that enable your lifestyle. That doing our job well means supporting your pursuits without becoming a distraction. That anything you choose to bring into your world should perform well in as many settings as possible.  

We don't want you to have to think about our products. But when you do, we want you feel good about having chosen them.

 

Responsibility

Despite building products in service to play, we take our responsibilities seriously. We recognize our obligation to those who craft our products, the environment from which these products' materials come, and to the trust that you -our customers- have placed in us. While no human activity can be without impact, it is our aim to not only minimize our negative impacts.  And, in some small way, we hope the world better than we found it.

Durability

Reducing impact begins with building a durable product.  Our confidence in our goods' durability is reflected in our guarantee- after all, the product that uses the fewest resources is the one that lasts. 

Manufacturing

To the extent possible, Yaak products are made in the United States. As people who live and work in the USA, we believe that those we ask to build our products are entitled to the same respect and working conditions from which all of us in the First World benefit.  

Distribution

For the reasons above, Yaak will never make the least expensive product in a given category. But our values will come to little if our products' prices cannot be justified by the user. That means flattening the distribution chain and delivering directly to the you. 

Environmentally, it is difficult to argue with direct distribution. We prioritize US Postal Service delivery because it means our products are hitching a ride with someone who comes to your home almost every day. It's convenient for you, pleasant for us (we have great mail carriers), and helps to keep our footprint in check.

We also do our best keep packaging to a minimum- and when we can't to at least make it useful. All Yaak products are shipped in lightweight, recycled packaging made in the USA by EcoEnclose. If you can re-use it, great—if not, please take the time to recycle.

Yaak was born out of our love for the outdoors and for the activities that we are fortunate to have the time, inclination, and means in which to participate. We are proud of not just what we've created- but also of how and where. We believe that you will be too.

More fun stuff

"Not just different: Better" and "let you—or your pants—down" are common law trademarks of Lindarets LLC pending USPTO registration.